BAIT AND SWITCH

Pronunciation (US):

(GB):

IPA (US):

 Dictionary entry overview: What does bait and switch mean? 

• BAIT AND SWITCH (noun)
  The noun BAIT AND SWITCH has 1 sense:

1. a deceptive way of selling that involves advertising a product at a very low price in order to attract customers who are then persuaded to switch to a more expensive product

  Familiarity information: BAIT AND SWITCH used as a noun is very rare.

 Dictionary entry details 

• BAIT AND SWITCH (noun)

Sense 1

Meaning:

A deceptive way of selling that involves advertising a product at a very low price in order to attract customers who are then persuaded to switch to a more expensive product

Classified under:

Nouns denoting acts or actions

Hypernyms ("bait and switch" is a kind of...):

marketing; merchandising; selling (the exchange of goods for an agreed sum of money)