ADVERTISING

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 Dictionary entry overview: What does advertising mean? 

• ADVERTISING (noun)
  The noun ADVERTISING has 2 senses:

1. a public promotion of some product or service

2. the business of drawing public attention to goods and services

  Familiarity information: ADVERTISING used as a noun is rare.

 Dictionary entry details 

• ADVERTISING (noun)

Sense 1

Meaning:

A public promotion of some product or service

Classified under:

Nouns denoting communicative processes and contents

Synonyms:

ad; advert; advertisement; advertising; advertizement; advertizing

Hypernyms ("advertising" is a kind of...):

packaging; promo; promotion; promotional material; publicity (a message issued in behalf of some product or cause or idea or person or institution)

Hyponyms (each of the following is a kind of "advertising"):

direct mail (advertising sent directly to prospective customers via the mail)

preview; prevue; trailer (an advertisement consisting of short scenes from a motion picture that will appear in the near future)

advertorial (an advertisement that is written and presented in the style of an editorial or journalistic report)

mailer (an advertisement that is sent by mail)

newspaper ad; newspaper advertisement (a printed advertisement that is published in a newspaper)

commercial; commercial message (a commercially sponsored ad on radio or television)

bill; broadsheet; broadside; circular; flier; flyer; handbill; throwaway (an advertisement (usually printed on a page or in a leaflet) intended for wide distribution)

teaser (an advertisement that offers something free in order to arouse customers' interest)

top billing (the advertisement of a star's name at the top of a theatrical poster)

Derivation:

advertise (make publicity for; try to sell (a product))

Sense 2

Meaning:

The business of drawing public attention to goods and services

Classified under:

Nouns denoting acts or actions

Synonyms:

advertising; publicizing

Hypernyms ("advertising" is a kind of...):

business; business enterprise; commercial enterprise (the activity of providing goods and services involving financial and commercial and industrial aspects)

Hyponyms (each of the following is a kind of "advertising"):

hard sell (forceful and insistent advertising)

soft sell (suggestive or persuasive advertising)

circularisation; circularization (circulating printed notices as a means of advertising)

Derivation:

advertise (make publicity for; try to sell (a product))

 Context examples 

If you have your own business, do more advertising, social media, and publicity after this new moon appears.

(AstrologyZone.com, by Susan Miller)

But I only mean to say that there are advertising offices, and that by applying to them I should have no doubt of very soon meeting with something that would do.

(Emma, by Jane Austen)

It was large for a wolf, its gaunt frame advertising the lines of an animal that was among the largest of its kind.

(White Fang, by Jack London)

"Those who want situations advertise; you must advertise in the —shire Herald." How? I know nothing about advertising.

(Jane Eyre, by Charlotte Brontë)

“By advertising,” said Mrs. Micawber—“in all the papers.

(David Copperfield, by Charles Dickens)

He did not try to run away, but retreated around and around the camp, advertising plainly that when his desire was met, he would come in and be good.

(The Call of the Wild, by Jack London)

"Better than advertising," he told Marian, "and it costs nothing."

(Martin Eden, by Jack London)

Nor was he slow in advertising the fact.

(The Sea-Wolf, by Jack London)

Here you are, Peterson, run down to the advertising agency and have this put in the evening papers.

(The Adventures of Sherlock Holmes, by Sir Arthur Conan Doyle)

If you are self-employed, it was, and still is, a good time to have meetings and some focused self-promotion, such as advertising, social media, and publicity.

(AstrologyZone.com, by Susan Miller)