PROMOTIONAL MATERIAL

Pronunciation (US):

(GB):

IPA (US):

 Dictionary entry overview: What does promotional material mean? 

• PROMOTIONAL MATERIAL (noun)
  The noun PROMOTIONAL MATERIAL has 1 sense:

1. a message issued in behalf of some product or cause or idea or person or institution

  Familiarity information: PROMOTIONAL MATERIAL used as a noun is very rare.

 Dictionary entry details 

• PROMOTIONAL MATERIAL (noun)

Sense 1

Meaning:

A message issued in behalf of some product or cause or idea or person or institution

Classified under:

Nouns denoting communicative processes and contents

Synonyms:

packaging; promo; promotion; promotional material; publicity

Context example:

the packaging of new ideas

Hypernyms ("promotional material" is a kind of...):

content; message; subject matter; substance (what a communication that is about something is about)

Hyponyms (each of the following is a kind of "promotional material"):

buildup (highly favorable publicity and praise)

PR; public relations (a promotion intended to create goodwill for a person or institution)

blurb; endorsement; indorsement (a promotional statement (as found on the dust jackets of books))

ballyhoo; hoopla; hype; plug (blatant or sensational promotion)

pitch; sales pitch; sales talk (promotion by means of an argument and demonstration)

ad; advert; advertisement; advertising; advertizement; advertizing (a public promotion of some product or service)

sales promotion (promotion that supplements or coordinates advertising)

Holonyms ("promotional material" is a part of...):

marketing (the commercial processes involved in promoting and selling and distributing a product or service)