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ADVERTISING

Pronunciation (US): 

 Dictionary entry overview: What does advertising mean? 

ADVERTISING (noun)
  The noun ADVERTISING has 2 senses:

1. a public promotion of some product or service
2. the business of drawing public attention to goods and services

  Familiarity information: ADVERTISING used as a noun is rare.


 Dictionary entry details 


ADVERTISING (noun)


Sense 1advertising [BACK TO TOP]

Meaning:

A public promotion of some product or service

Classified under:

Nouns denoting communicative processes and contents

Synonyms:

ad; advert; advertisement; advertising; advertizement; advertizing

Hypernyms ("advertising" is a kind of...):

packaging; promotion; promotional material; publicity (a message issued in behalf of some product or cause or idea or person or institution)

Hyponyms (each of the following is a kind of "advertising"):

teaser (an advertisement that offers something free in order to arouse customers' interest)

bill; broadsheet; broadside; circular; flier; flyer; handbill; throwaway (an advertisement (usually printed on a page or in a leaflet) intended for wide distribution)

commercial; commercial message (a commercially sponsored ad on radio or television)

newspaper ad; newspaper advertisement (a printed advertisement that is published in a newspaper)

mailer (an advertisement that is sent by mail)

advertorial (an advertisement that is written and presented in the style of an editorial or journalistic report)

preview; prevue; trailer (an advertisement consisting of short scenes from a motion picture that will appear in the near future)

direct mail (advertising sent directly to prospective customers via the mail)

top billing (the advertisement of a star's name at the top of a theatrical poster)


Sense 2advertising [BACK TO TOP]

Meaning:

The business of drawing public attention to goods and services

Classified under:

Nouns denoting acts or actions

Synonyms:

publicizing; advertising

Hypernyms ("advertising" is a kind of...):

business; business enterprise; commercial enterprise (the activity of providing goods and services involving financial and commercial and industrial aspects)

Hyponyms (each of the following is a kind of "advertising"):

hard sell (forceful and insistent advertising)

soft sell (suggestive or persuasive advertising)

circularisation; circularization (circulating printed notices as a means of advertising)


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