ADVERT

Pronunciation (US):

(GB):

 Dictionary entry overview: What does advert mean? 

• ADVERT (noun)
  The noun ADVERT has 1 sense:

1. a public promotion of some product or service

  Familiarity information: ADVERT used as a noun is very rare.

• ADVERT (verb)
  The verb ADVERT has 3 senses:

1. give heed (to)

2. make a more or less disguised reference to

3. make reference to

  Familiarity information: ADVERT used as a verb is uncommon.

 Dictionary entry details 

• ADVERT (noun)

Sense 1

Meaning:

A public promotion of some product or service

Classified under:

Nouns denoting communicative processes and contents

Synonyms:

ad; advert; advertisement; advertising; advertizement; advertizing

Hypernyms ("advert" is a kind of...):

packaging; promo; promotion; promotional material; publicity (a message issued in behalf of some product or cause or idea or person or institution)

Hyponyms (each of the following is a kind of "advert"):

preview; prevue; trailer (an advertisement consisting of short scenes from a motion picture that will appear in the near future)

advertorial (an advertisement that is written and presented in the style of an editorial or journalistic report)

mailer (an advertisement that is sent by mail)

newspaper ad; newspaper advertisement (a printed advertisement that is published in a newspaper)

commercial; commercial message (a commercially sponsored ad on radio or television)

bill; broadsheet; broadside; circular; flier; flyer; handbill; throwaway (an advertisement (usually printed on a page or in a leaflet) intended for wide distribution)

teaser (an advertisement that offers something free in order to arouse customers' interest)

top billing (the advertisement of a star's name at the top of a theatrical poster)

direct mail (advertising sent directly to prospective customers via the mail)

• ADVERT (verb)

Present simple: I / you / we / they advert    ... he / she / it adverts   
Past simple: adverted   
Past participle: adverted   
-ing form: adverting   

Sense 1

Meaning:

Give heed (to)

Classified under:

Verbs of seeing, hearing, feeling

Synonyms:

advert; attend; give ear; hang; pay heed

Context example:

They attended to everything he said

Hypernyms (to "advert" is one way to...):

listen (hear with intention)

Troponyms (each of the following is one way to "advert"):

fixate (pay attention to exclusively and obsessively)

Sentence frame:

Somebody ----s

Derivation:

advertence; advertency (the process of being heedful)

advertent (giving attention)

Sense 2

Meaning:

Make a more or less disguised reference to

Classified under:

Verbs of telling, asking, ordering, singing

Synonyms:

advert; allude; touch

Context example:

He alluded to the problem but did not mention it

Hypernyms (to "advert" is one way to...):

hint; suggest (drop a hint; intimate by a hint)

"Advert" entails doing...:

denote; refer (have as a meaning)

Verb group:

bear on; come to; concern; have to do with; pertain; refer; relate; touch; touch on (be relevant to)

Sentence frame:

Somebody ----s PP

Sense 3

Meaning:

Make reference to

Classified under:

Verbs of telling, asking, ordering, singing

Synonyms:

advert; bring up; cite; mention; name; refer

Context example:

His name was mentioned in connection with the invention

Hypernyms (to "advert" is one way to...):

have in mind; mean; think of (intend to refer to)

Troponyms (each of the following is one way to "advert"):

speak of the devil (mention someone's name who just then appears)

cross-refer (refer from one entry to another, as in catalogues, books, and lists)

drag up; dredge up (mention something unpleasant from the past)

bring up; raise (put forward for consideration or discussion)

namedrop (refer to people that one assumes one's interlocutors admire in order to try to impress them)

appeal; invoke (cite as an authority; resort to)

touch on (refer to or discuss briefly)

cite; quote (refer to for illustration or proof)

remember (mention favorably, as in prayer)

commend; remember (mention as by way of greeting or to indicate friendship)

Sentence frames:

Somebody ----s something
Somebody ----s somebody
Something ----s somebody
Something ----s something
Somebody ----s PP

 Context examples 

Seeing that Traddles now glanced anxiously at my aunt again, I reminded him of the second and last point to which he had adverted.

(David Copperfield, by Charles Dickens)

I am ignorant of all concerning Mr. Rochester: the letter never mentions him but to narrate the fraudulent and illegal attempt I have adverted to.

(Jane Eyre, by Charlotte Brontë)

It was strange she never once adverted either to her mother's illness, or her brother's death, or the present gloomy state of the family prospects.

(Jane Eyre, by Charlotte Brontë)

All this I enjoyed often and fully, free, unwatched, and almost alone: for this unwonted liberty and pleasure there was a cause, to which it now becomes my task to advert.

(Jane Eyre, by Charlotte Brontë)